Price
Rich, Moisturizing Shampoo - Been Dreading This All Week?
This hair-strengthening shampoo calms dry, thick hair while fighting frizz and smoothing every strand, so you can look forward to wash day.
Moisture So Rich You’ll Need a Prenup
This keratin shampoo fights frizz and tames flyaways with marshmallow root to detangle and prevent hair from coiling. Shea butter delivers deep hydration, and avocado oil coats your hair to prevent breakage.
OUAI Means Yes – In That Casual Parisian Way
OUAI is about being better IRL. It's about having honest conversations with our community and letting go of unrealistic expectations, embracing your imperfections.
Made For Effortless Routines
All OUAI hair care products, including our hair-strengthening shampoo and conditioner, are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in our anti-frizz hair products and leave the bad stuff out, without ever sacrificing quality.
Live Life Your OUAI
OUAI offers luxury hair products, like this sulfate-free shampoo, at affordable prices that are user-friendly. No glam squad needed. Wet your hair, lather up, and rinse clean. Follow up with the OUAI Thick Conditioner for optimal moisture.